.scot will give people, organisations and businesses the opportunity to clearly identify themselves as Scottish. .scot websites offering a unique branding tool for businesses and a clear cultural identifier for people in Scotland and in the wider Scots diaspora.
.scot domains are for people and groups who:
- Contribute to Scottish social, cultural, business or academic life
- Utilise the spoken and visual languages of Scotland
- Explore Scottish heritage
- Have made Scotland their home
There are in excess of 40 million Scots worldwide and .scot will give them a tool for identification and promotion.